Who is Orion Automotive?
Orion Automotive is a leading player in the market for commercial vehicle accessories. They offer a wide range of products designed to enhance the functionality and comfort of commercial vehicles. With distribution in 14 countries and a reputation for high-quality products, Orion Automotive is a trusted partner for businesses across Europe.
The urgent need for change
In 2020, Gerry Goormans, General Manager of Orion Automotive, faced a major challenge. "Our existing ERP provider suddenly stopped, leaving us with the urgent need to implement a new system," says Gerry. This unexpected issue forced Orion Automotive to act quickly and find a solution that not only covered their current needs but also supported their future growth ambitions.
"Odoo was one of the few systems capable of fully meeting our specific business needs," says Gerry. Orion Automotive operates in an international environment, where they previously used three separate ERP systems to run three different websites independently. This was far from efficient. Inspired by the success of their sister company, which was already working with Odoo, they decided almost immediately to implement Odoo as their new ERP system.
The search for the right partner
The search for a new ERP solution wasn’t easy. Orion Automotive not only needed a system that met their complex requirements but also a partner who could guide them through the implementation process. "We needed someone who not only mastered the technology but also understood our business and challenges," says Gerry. Dynapps turned out to be that partner. Their deep knowledge of Odoo and their commitment to Orion Automotive's success made them the ideal choice.
"We needed a partner who not only mastered the technology but also understood our business and challenges."
Structured and planned work with Dynapps
The implementation of Odoo by Dynapps had a significant impact on Orion Automotive’s operational efficiency. "The collaboration with Dynapps was crucial," explains Gerry. "Their approach was pragmatic and phased, which was essential for the project's success." Thanks to the collaboration, complex processes, such as the integration of multiple webshops and streamlining logistics flows, were effectively managed.
An important aspect of the transformation was the integration of a new ERP system that could support Orion Automotive's growing e-commerce operations. "Our collaboration with Dynapps helped us manage the complexity of our multi-company setup, which was crucial for our success," adds Gerry.
"The migration to Odoo was far more impactful than our physical move of two companies. That's when you need a partner who works in a structured and planned manner. We needed someone who not only mastered the technology but also understood our business and challenges."
A partnership in good and bad times
"The best things are done together," says Gerry. With the solid foundations laid by the implementation of Odoo and the collaboration with Dynapps, Orion Automotive looks to the future with confidence. Gerry sees promising opportunities in further digitalization and the use of new technologies such as virtual reality and artificial intelligence to continue driving the company’s growth.
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