The start of the Front-End Team: From small beginnings to big impact
Six years ago, Dynapps took its first steps in building its front-end team. The reason? Customers were increasingly asking about ways to manage their websites and webshops through Odoo. Stijn Van Gelder, lead front-end, explains how they tackled this challenge: “Front-end encompasses everything that interacts directly with the end user: websites, webshops, customer portals... It’s important that we think not only from the perspective of the client hiring us but also from their end customers.”
With this vision, they established a small team, consisting of just two people, including Stijn and Bjorn, the current lead developer. From this modest start, focused on managing websites and webshops, the team quickly grew. The demand from clients for more intuitive and customer-oriented solutions led to the continuous development of the front-end team. Today, the team consists of ten experts ready to help clients realize their digital ambitions.
Odoo’s broad capabilities: More than just websites
When Dynapps started offering front-end support, Odoo's capabilities were already extensive. Initially, the focus was mainly on websites and webshops, but the system rapidly evolved to meet market needs. This opened up opportunities for new applications like email marketing, marketing automation, and event organization.
“What makes Odoo unique is that everything is in one integrated system. Imagine: you organize an event and sell tickets through your website. Those payments can automatically go to your accounting, and you don’t need extra connections.”
Dynapps supports clients in optimally utilizing these modules. Ben Maes, functional consultant, emphasizes that sometimes it’s about small but important adjustments to make the systems work better for specific client needs. Companies like
Orion and LednLux can use standard Odoo features to get started quickly and later grow into more customized solutions.
How Dynapps works with clients
A key aspect of how Dynapps operates is the close collaboration with clients during implementation projects. During workshops and analysis sessions, not only is the existing situation mapped out, but they also brainstorm improvements and innovations together. This co-creation process is essential for creating solutions that truly fit the client and their end users.
"During our workshops, we show clients what Odoo can do, but we also really dive in together. We create mock-ups, test user flows, and incorporate client feedback.”
This hands-on process ensures that the client is actively involved in developing their digital solution from the start. They know exactly what to expect and become confident in using Odoo’s capabilities.
Helping clients grow: From Quickstart to customization
Many clients begin their journey with Dynapps with a so-called ‘quickstart.’ This means they start with the basic functionalities of Odoo, allowing them to launch their webshop or website quickly. This approach delivers fast results and helps businesses go online immediately. As clients become more familiar with Odoo’s capabilities, new needs and ideas often arise.
“Many companies start with Odoo themselves and eventually hit a wall. They say, ‘I could manage up to this point, but now I need extra expertise.’ And that’s where we come in as Dynapps.”
At that point, companies can transition to custom projects, where Dynapps helps them take the next step. Whether it’s optimizing the user experience or implementing new modules, Dynapps’ expertise makes the difference.
The future of Front-End with Odoo
With six years of experience in the front-end domain, Dynapps sees a bright future for Odoo’s front-end capabilities. The integration of new technologies and the growing demand for customer-oriented solutions make it possible to help even more businesses with their digital transformation. Whether it’s a local store wanting to automate their inventory management or a multinational seeking to streamline their customer portals—Dynapps is ready to guide them.
This episode of the podcast provides an in-depth look at what’s possible with Odoo and how a partner like Dynapps helps maximize these opportunities. Curious about how Odoo can empower your business? Listen to the full episode and discover what’s possible.