From Support to Service: The Importance of a Customer-Centric Mindset

In the fifth episode of Dusk till Data, we explore the purpose and value of customer service in a growing organization. Joining us are Bram Van Espen, Managing Director at Dynapps, and Lina Vervoort, Customer Success Manager at Odoo. Under Bram’s leadership, Dynapps built a service team of 30 employees to provide post-implementation support and ensure customer success.

 
 


The Origin and Evolution of Dynapps' Service Team

An ERP implementation doesn’t end at go-live. Once the system is live, the journey of adoption, usage, adjustment, and optimization begins. To support this effectively, we established the service team in 2016 to guide clients in continuously adapting their systems to business processes, new regulations, and evolving market needs.

Difference Between Project and Service Teams

While project and service teams differ in focus, they share core competencies: both have extensive knowledge of Odoo’s capabilities and, through deep expertise, understand the client’s business context.

Project staff focus on successfully implementing Odoo, while the service team takes on everything post-live. Unlike a typical service team, they don’t just handle tickets and resolve issues; they proactively seek to unlock Odoo’s full potential for the client. This is where the difference between “support” and “service” truly lies.

From Support to Service

In the early days, our service team mainly provided technical support, such as incident resolution and system stability monitoring. “Over time, we realized we could offer more value by adopting a broader, service-oriented approach. Instead of simply reacting to issues, we now provide proactive advice and work with clients on optimizations, expansions, and custom solutions,” says Bram.

This approach strengthens Dynapps’ client relationships. “Clients view our service-oriented approach as a significant added value. We actively think along with them, working on solutions that support their long-term goals,” Bram concludes.

“Our shift from reactive support to proactive service helps make clients' systems future-proof.”

Bram Van EspenManaging Director BE Dynapps

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