Orion Automotive powers up e-commerce with Odoo

Who is Orion Automotive?

Orion Automotive is a leading provider of protective and functional accessories for commercial vehicles, catering to businesses of all sizes across various sectors. With a commitment to innovation, quality, and customer satisfaction, the company has established a strong reputation in the industry. Operating from a single warehouse in Veghel, Netherlands, Orion Automotive serves a diverse clientele through its three webshops.

Challenges faced

As Orion Automotive sought to expand its online presence and streamline its operations, it encountered several challenges that required innovative solutions:

• Managing Multiple Webshops: With three distinct webshops catering to different customer segments, maintaining a consistent and unified brand experience across all platforms was a challenge.
• Replacing ERP and Integrating Webshops: The company's legacy ERP system was unable to handle the complexities of its growing e-commerce operations.
• Streamlining Logistic Flows: Operating from a single warehouse, optimizing inventory management, order processing, and shipping was crucial.
• Integrating with DeliveryMatch: Integrating with DeliveryMatch, a multi-carrier platform, was essential for efficient carrier selection and shipment tracking.
• Securing Webshop Checkout: Providing a secure and user-friendly checkout process was paramount for customer satisfaction.
  

The Odoo Project Scope

To address these challenges and achieve its e-commerce goals, Orion Automotive embarked on an Odoo implementation project, encompassing the following scope:

• Seamless Integration of Webshops: Integrating the three webshops to provide a unified customer experience.

• Streamlined Backend Operations: Implementing Odoo's robust backend system to streamline sales, purchase, inventory, and accountancy functions.

• Carrier Integration with DeliveryMatch: Integrating DeliveryMatch to optimize carrier selection and shipping processes.

• Seamless Webshop Checkout with Multisafepay: Integrating Multisafepay Odoo v16 to simplify the checkout process and ensure secure payments.

• Enhanced Product Exploration: Installing specialized product-related modules to empower frontend users to explore unique vehicle and accessory combinations.

What is the result?

Orion Automotive has transformed its e-commerce operations with Odoo, seamlessly integrating three webshops and optimizing shipping through carrier-independent software. Operating from a single warehouse, Orion has achieved synchronized intercompany flows, ensuring efficient inventory management and order processing. With a robust Odoo platform and a customer-centric approach, Orion is ready to tackle the future of e-commerce.

What can we learn from Bob?

Orion Automotive's Odoo success story offers valuable insights for businesses seeking to optimise their e-commerce strategies. We sum up the 3 most important learnings from Bob:

• Regularly clean up master data to ensure its accuracy and reliability for better decision-making, reduced costs, and enhanced customer satisfaction.
• Test integration scenarios thoroughly but be prepared for unforeseen issues at go-live, using continuous monitoring and proactive problem-solving to manage exceptions.
• Take a gradual and phased approach to digitisation, automating specific processes or departments before expanding the scope, ensuring a smoother transition and employee adaptation.
  

"While thorough testing is crucial to ensure a successful integration, it's important to acknowledge that unexpected challenges can arise during the go-live phase."

Conclusion

Orion Automotive's e-commerce transformation journey stands as a testament to the transformative power of technology and innovation in the e-commerce landscape. By embracing Odoo's versatility and scalability, Orion Automotive has not only achieved remarkable growth but has also set a high standard for other businesses seeking to optimize their e-commerce strategies and drive growth.